A Market Spell

In April 1946 Casio was launched by Tadao Kashio, an expert and engineer in forming technology components, in Mitaka, Tokyo, Japan. First the firm was named Kashio Seisakujo. Not until 1957 the company has been renamed Casio Computer Co.,Ltd. He was convinced that people’s lives could be bettered by society new goods. Today it is a multinational company with 13.000 members of staff developing electronic apparatuses with its headquarters in Tokyo, Japan. It is not only well-known for its huge sized and long-lasting wristwatches but also for digital cameras (EXILIM), laptop computers, instruments, calculating machines, audio equipment, electronic lexicons, computer printers, and cell phones.

A very moneymaking idea

His earliest key product was the well-known “yubiwa pipe” allowing the smoker to fume the cigarette to its knob. The pipe consisted of a finger ring and the wearer had the possibility to smoke while he had his hands free. After the Second World War Japan was impoverished and cigarettes were expensive. So Kashio’s innovation became successful. In 1957 Casio made the world’s leadoff compacted calculator (all electric) with relay technology public. In the 1980s the company reached great popularity with its home keyboards and low-priced electronic instruments. It also became best-known for innovational and various wristwatches. Furthermore Casio wrist watches could show the time in several zones, show altitude, atmospheric pressure, temperature and – in addition to that – GPS positions. The company was also among the first producers of analog and digital quartz crystal wrist watches.

A great variety of models

The primary G-Shock watch, the famous “DW-5000C”, was announced in 1983. Twelve years later the “DW-5600E” – a G-Shock wristwatch including a modern EL LCD panel – was released. In 2007 the world’s slimmest chronograph powered by solar was announced. The “OCW-S1000J” named the “Oceanus Manta” is only approximately 8.9 mm in size. Especially popular are Casio’s special dual function watches called Wave Ceptors (analog and LCD). To keep exact time they perpetually receive signals from an atomic clock.

Casio’s corporate philosophy

Casio’s firm credos are inventiveness and contribution. It demonstrates the firm’s assurance and effort to produce the kind of unique and successful products that only Casio can. Goods including a lot of useful functions help people in their usual habits and make sure that society is moving onward. Moreover, the products should bring joy to them and generate a different culture. Whenever a new innovation is broadly adopted, new market areas occur, and this on the other hand develops expansion in related sectors of industries. Casio Watch