The series is named after the Grand Prix de Monaco Historique vintage vehicle competition (a competition that is held by vintage vehicle lovers every two years, which provokes more than 200 vintage vehicles from especially America, Britain, Germany, France and Italy, many famous brands like Bugatti, Delage and Alfa Romeo etc involved). As a partner of that race, Chopard particularly designed a watch series, the Grand Prix de Monaco Historique Chronograph series. Esthetically,the design of Grand Prix de Monaco Historique Chronograph is bold. The luxury watch case is calculated in 42.5mm, with a thickness of 14.9mm. Made of refined stainless steel or 18k rose gold, the watch case is graved with the marks of GPMH and Automobile Club de Monaco at the bottom. The dial features contrasting silver to the case, with black, orange or blue marking circle. As the bezel is holding blue, silver or orange marking circle, the dial has a good fitting color for it. It is even more appealing with a authentic leather or refined stainless steel strap. The whole watch is such a extraordinary piece. Technically, Grand Prix de Monaco Historique Chronograph functions amazingly..

The watch features a mechanical auto-winding mechanism, with 48 hours power reserve function. It has passed the COSC certification. The hour, minute and date are all displayed in the main dial with a sub-dial at 9 indicating the second hand. Besides the second hand showcase, there are the 30 minutes and 12 hours timekeeping dial. The markings and hands are all coated with superluminova, which enables them to be clearly viewed even at the dark night. It is very strong and pioneering. With the above description, you could grasp a general idea of how daring the watch is. But if you see the real timepiece by yourself, you will be more stunned.Of course, for it’s high price, more and more people chosee high quality replica watches for saving money.

Through the years, the luxury watches brand experienced a fruitful intertwinement with the thrilling world of motor sports, and the brand has released the new Grand Carrera Calibre 17 Pink Gold Chronograph to enrich its current Grand Carrea collection, characterized by stylish sporty appearance and outstanding functionality.

Inspired by the marvellous GT racecars, the gorgeous timepiece features distinctive revolutionary chronograph displays, equipped with rotating discs to feature elapsed time. As the name suggests, tag heuer watches Grand Carrera Calibre 17 Pink Gold watch features an elegant yet masculine 18 karat precious rose gold case measuring 49 mm in diameter with a refine polished finishing. The watch’s case also features a screw-down winding crown fitted with a special protection system, and incorporates a double sapphire case-back engraved with the serial number of the timepiece. This outstanding timepiece accomodates a highly faithful COSC certified self-winding movement – Tag Heuer 17 RS Caliber, ensuring impeccable timekeeping accuracy and reliability. It is mounted on a hand-sewn alligator leather strap fitted with the 18K gold buckle.

Defined by sophistication and refinement, especially targeted at a daring contemporary man with a refine taste for intricate horological items, the fashionable TAG Heuer Grand Carrera Calibre 17 Pink Gold is available in a limited edition of 500 items for an approximate price tag of $ 6,700.00.

Ironically, there are several definitions of simplicity. Simplicity can be defined as
being simple or uncompounded, the absence of pretense, the freedom from
difficulty or hardship, the lack of ornamentation, or the quality of being natural or
based on natural principles. Each one of these definitions holds the key to what
today’s consumer desires: a better way. Clearly, brands that embody simplicity are
more likely to hold a place of honor within the mind of the consumer because the
brand appears to humble itself in order to communicate a larger message to the
consumer rather than merely putting itself on a pedestal.

Simplicity should reveal itself through a few different sources. A brand’s name,
personality, identity, themeline, and appearance are all capable of exuding the
peace of mind of simplicity. At times it can be as subtle as the well-organized color
palette on a website or the clean outside of a building that can make the difference
to the consumer.

In a technologically advanced, fast-paced, and complex market place, simplicity
would appear to be anything but the answer we seek for our brands, which is
exactly why the opportunity is wide open. Gifts, gadgets, and special offerings are a
dime a dozen, and more often than not, the customer is looking to avoid any extra
“junk” at the point of decision. Consumer decisions are comparable to checking
email. You look for what you know and what you trust to be true before even
considering “the others.”

Simplicity has become as apparent in research responses as other brand elements
such as control, options, and even price. There is not one industry in the market
that cannot use simplicity to its advantage. For example, Stealing Share completed
brand work for a large utility company who needed to find a more specific brand
focus. While we conducted behavior modeling within the company and quantitative
market research in the field, we discovered how crucial of a role simplicity played in
this utility market. In this particular case, the brand needed to ensure the customer
that he would “never run out” and that he could be secure in the fact that the
company would make the process easy and painless. Certainly there were price
issues and a few other market trends that were addressed, but one of the main
principles this company was missing in its strategy was simplicity.

One of the pitfalls with associating brand with the “simple is better” mentality is the
common error of companies misinterpreting simple as staple. For example,
simplicity is also becoming more and more prevalent in the banking industry as
banking quickly becomes more and more of a retail domain. Banks often view
simplicity as convenience. While convenience is an important aspect of banking (i.e.
ATMs, drive thru tellers, many branches…etc), convenience is expected of any bank
anywhere. What is not expected from the consumer is the strength of the brand
itself. If the brand represents the simplicity they value, the table stakes of ATMS and
branches fade away, and the bank has a customer for life. Furthermore, many
customers are at risk of switching financial institutions due to unnecessary
complexities in process and identity.

What can be done to simplify your brand? The first step is a deep, dispassionate
analysis of your brand as it currently exists. What does it mean to the customer? Is it
difficult for them to use or understand? These are questions for upper management
and executives to consider as they look to grow their companies and increase
market share. In short, the first step is to look in the mirror and identify what stands
in the way of efficacy. Any obstacle observed internally will surely be magnified by
the outside consumer because they do not possess the same knowledge of your
business. Assume nothing about your customers until you make the honest effort to
understand them. It is within the belief systems of the customer that your brand will
find the opportunity to simplify your brand. The first step could be as easy as
changing an acronym.

Once your brand recognizes what it needs to do in order to make it more
approachable for the consumer, you need to make sure you can generalize this
process to your entire brand execution. For example, if you are a consumer product,
you need to be sure your display, brand name, themeline, website, and marketing
materials all work to provide a better avenue for your target audience. Like most
marketing communication endeavors, this is easier said than done, but before the
physical changes can be made to your product and to your brand, you must be sure
you have the right perspective, the perspective of the customer.

Molly Sunderdick
Brand Strategist Stealing Share, Inc.